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Financial Nuggets


Golden Nuggets

Nuggets of Financial Wisdom

This treasure trove of FINANCIAL NUGGETS is illustrative of STERLING ELLIS AFRICA’s philosophy when coordinating transactions. We deliver advisory services with intellectual depth employing time-honoured truths as a GOLD standard. 

Enjoy these nuggets of gold as we look forward to signing you on to our services. 



Attitude is Everything

You get good results

There comes a time in the affairs of man that he must take the Bull by the tail and face the situation.

– W.C. Fields

Take the Bull by the tail

No fear.

Buffett’s Golden Rules For Investing…

“Rule No. 1: Never lose money.
Rule No. 2: Never forget rule No.1”

– Warren Buffet

Save or Invest?

Invest, then save!

“How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.”

– Robert G. Allen

Investment & Research

Don't invest without education and research

“The stock market is filled with individuals who know the price of everything, but the value of nothing.”

– Phillip Fisher

It’s Easier to Look Back Than to Look Into the Future

Take the Rearview!

“In the business world, the rearview mirror is always clearer than the windshield.”

– Warren Buffet

Invest for the Long Term

Long is Best for Rest

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

– Warren Buffet

Does Your Money Work For You?

It's not how much, but how well

“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.”

– Robert Kiyosaki

Be modest in your spending

You'll sure have enough for retirement

“Financial peace isn’t the acquisition of stuff. It’s learning to live on less than you make, so you can give money back and have money to invest. You can’t win until you do this.”

– Dave Ramsey

It Pays to Educate Yourself

Do necessary research

“An investment in knowledge pays the best interest.”

– Benjamin Franklin

Step out of your comfort zone

But do so in small doses

“In investing, what is comfortable is rarely profitable.”

– Robert Arnott

You are an investor not a soothsayer

Base your decisions on real facts and analysis

“The individual investor should act consistently as an investor and not as a speculator.”

– Ben Graham

Financial Investment Advice

In today’s world where information overload abound, many still remain average because of lack of the right information. If you turn on your T.V, radio or log on to the web, you will come across thousands of financial advisers churning out investment advice daily. Anyone can wake up tomorrow and offer advice. Even your next door neighbor can offer you some incredible financial advice, hot tips or inside information. But the sad news is that all advice are not equal; and majority of advice offered is worthless.

There are several Firsts here

“First invest in yourself; then start a business.”

“First invest in building a business. When your business produces enough cash flow, then you can begin investing in other assets.”

– Robert Kiyosaki

It starts with a successful career ...

...which relies on your skills and talents

“Invest in yourself. Your career is the engine of your wealth.”

– Paul Clitheroe


When recession comes you must stay the course

Make sure you are a part of the recovery!

“You get recessions, you have stock market declines. If you don’t understand that’s going to happen, then you’re not ready, you won’t do well in the markets.”

– Peter Lynch

Oh Yes!

Sterling Ellis Africa ...Exceptional Service Beckons

Follow market trends and history

Don't speculate

“The four most dangerous words in investing are: ‘this time it’s different.”

– Sir John Templeton

Diversification is relevant only when you start

Once you have wet your feet, stay put.

“Wide diversification is only required when investors do not understand what they are doing.”

– Warren Buffett

Don't just buy great companies or investments, but invest well

Don't invest in overvalued and overloved stocks!

“A great company is not a great investment if you pay too much for the stock.”

– Benjamin Graham

The best time to buy shares is after a sharp fall

“The way to make money is to buy when blood is running in the streets.”

– John D Rockefeller

“There are two kinds of forecasters: those who don’t know, and those who don’t know they don’t know.” - J.K. Galbraith

Don’t over rely on expert forecasts.

Good experts like Sterling Ellis will help illuminate and point you in the right direction!

Smart investors have an awareness of their weaknesses and seek to manage them

Solution: take a long term approach to investing

“Individuals who cannot master their emotions are ill suited to profit from the investment process.”

– Benjamin Graham

“Do you know, the only thing that gives me pleasure? It’s to see my dividends coming.” - John D Rockefeller

Assets that generate sustainable cash flows don’t rely on excessive financial engineering.

The Bottom Line

Investing can be arcane, cold and hard. But with research your chances of long-term success  are good. Come back to these quotes when you seem to be losing faith or confused about investing. Better still call us on +234 803 8749 484